The Internet is loaded with Pay Per Click tips designed to help you spend less and make more when using services like Google AdWords. These tips are vital for success with a tool like AdWords. After all, look at how complex the service can be. Marketers with far more training than you have lost fortunes on AdWords with miniscule mistakes. So, it’s vital that you have a clear idea of how to use the service and continuously improve performance.
- • Forget Everything You Know – If you think you know something about AdWords forget it. Be willing to adjust your tactics at any time using the strategies that better trained marketers have developed. Pay per Click tips are a dime a dozen. Keep an open mind and learn constantly.
- • Check Current Statistics – If your products have a small profit margin or you have a low conversion rate on your website as is, you need to address those concerns first. Paying $0.50 a click for a $10 commission on a site with a 2% conversion rate will lose you money. You’ll be paying $25 for $10 in sales. To go with these Pay Per Click tips, remember that a good campaign will boost those low conversions.
- • Budgeting – Mistake number one in PPC is not having a set, well defined budget. This is important for a few reasons. First, you don’t want to spend too much before you improve your numbers. Second, it’s hard to compare data if you don’t spend the same amount of money on a daily basis. Only change your budget once you have regular, improved results.
- • Targeted Landing Pages – If you have multiple pages on your site, most Pay per Click Tips will tell you to send your readers to the page that be represents the keyword. This means having multiple ad groups and URL targets from those ad groups. You want the visitor to find exactly what the ad has promised immediately without any future clicks required.
- • Change Your Ads – Along the same lines, make sure to target your ads effectively. If you sell a series of 10 eBooks on how to make money in the stock market, target each ad to the particular book you’re trying to sell and give the ad its own set of keywords that have been researched and targeted to the product and its buyers.
- • Use Long Tail Keywords – A long tail keyword is the focal point of all Pay per click tips. Take dog training. If you bid on “dog training” alone, you’d get thousands of impressions from people who may not yet own a dog, or who are interested in writing about it or who are looking for obedience classes. However, if you use the keyword “golden retriever food aggression”, you’ll target a specific problem that will only be searched for when someone is seeking a solution. Find ways to target questions a buyer will have just before they make a purchase. Product names, author names, and words like “review” or “buy” are great for targeting prepped buyers.
- • Negative Keywords – Along the same lines, make sure to research the keywords you DON’T want included in any inquiries for your ad. Common negative keywords include: research, training, free, download, discount, and wholesale.
There are hundreds of other Pay per click tips out there that are designed to help you master your AdWords campaign – from split testing to geographical testing to landing page optimization for quality scoring. If you follow these basics, however, targeting your ideal buyer, reducing bad clicks, and always focusing on results and profits, your PPC campaign will be a big success nearly every time.