Generating a second income is a lot easier than it once was. This is because you are no longer confined to selling the products that you produce within your locale or your own country using snail mail.
Today, your marketplace consists of 2.9 billion potential buyers. However, to reach those consumers you need to use the web.
Now you might think that means setting up a website, and are probably wondering how you are going to find the time to learn the skills and do that. If you have never built a website before doing so can be daunting.
Fortunately, you do not have to build a website to market your products online. Instead, you can take advantage of social media sites that allow you to set up your own page on their website or service.
The best ones, and the most widely used of these, are Pinterest, Twitter and Facebook. On this page, we tell you a bit about using Facebook for your business, but if you want to know how to do the same with Pinterest click here.
Market Your Company
If you are running a business having a Facebook page is always a good idea. However, you should not be using it solely as a shop window for your products.
Feature a couple of products each month and tell people about new ones as you release them, add in a mini shop people can click through to. However, make sure that you do not try to market to people too much.
This is a big turn off for people. For most Facebook is a source of fun, they do not want their feed to be full of sales pitches and will stop following you if you do this.
Your marketing on Facebook has to be more subtle. Fun stories, interesting facts, and brief news about what your firm is doing are all welcome. You can drop in the odd mention of your product, but resist the temptation totalk only about your products.
Facebook gives you the chance to interact with your customers. Doing so will help you to build a long-term relationship with them. It also helps to build trust
Interact with Your Customers and Learn About Them
Interacting with your customers is a great way to learn more about them. If you do this, it will help you to understand them better and come up with products that will appeal to them more.
Spread the Word
For networking, Facebook is a great tool. Making sure that your readers can share your posts and photos is a good idea. When your readers share your content with others, the word about your products spreads quickly.
Build your Mailing List
Email marketing can work really well. If you can you should always get the email address of your customers and their permission to send them information like news of new products. You can add to your mailing list by offering sign up incentivises to your followers.
We know we said you should not use Facebook to market your products too heavily. However, if you are launching a new product using Facebook you can and should create a buzz and anticipation. This will help you to sell more goods.
Building relationships with others in your field can be very beneficial to your business. On Facebook, you will find plenty of firms and people to connect with.
Build a Strong Reputation
Connecting with others and answering questions is a great way to build your reputation and appear as an expert in your field. This builds trust and interest in you and your products.
Test the Market
You can easily run surveys on Facebook. This allows you to find out what your followers and customers think of your products and to help you to test the market for a new product.
Market Affiliate Products
Telling others about great products is helpful. You can do this and make money at the same time if you include affiliate links in your posts.
Use Facebook Shop Apps
Taking advantage of Facebook Apps like Show and Sell or Beetailer allows you to set up a mini-store within your Facebook page.
Special Offers and Coupons
Regularly posting special offers can help to push through old stock and impress your customers at the same time. If you want to use coupons there are several Facebook Apps that allow you to do this.
Use Facebook Ads
Using Facebook Ads, you can reach many people. For this, you will need either a simple website or something like an Etsy store. That way when someone clicks on your Ad they are taken somewhere from which they can actually buy your products
Generate Traffic for Your Site
Another way to use Facebook is to drive visitors to your website. This will help your website to rank better in Google. If you have Ad sense on your site, more traffic has the potential to bring you more ad revenue.
Create a Facebook App
If your product lends itself to being marketed through a game or app, you can make a lot of money this way. Simple Facebook games have the potential to go viral and make the creators a huge amount of money. Building these apps is far easier than you think.
Sell Your Facebook Expertise
Once you have been marketing your products on Facebook for a while you will get very good at it, and without realising it will have become an expert. If you want to you can help others with their Facebook marketing and charge for that service.
Quick and Easy
Most people already have personal Facebook pages, so have the skills to use Facebook to promote their company. This is great because you do not have to take the time to learn new skills.
Updating a Facebook page takes minutes, so this kind of marketing and promotion can be fitted in around family life. For small firms the fact it is totally free and accessible from anywhere are also big pluses.